Content Marketing Expert to Speak at E3 EXPO, April 2017
Content Marketing expert David Lomas of M3 Media Publishing will be a guest speaker at the E3 Business Expo, which will be held on 5 April 2017 at the Macron Stadium in Bolton. He will demonstrate the value of content in attracting an audience, and will reveal how a strategic approach to storytelling can convert an audience into qualified prospects and loyal customers.
For many years, David has been a passionate advocate of the power of content as a practical tool for attracting new business. He notes: “The object is to get across to businesses how content can play a vital role in their growth. Content marketing has revolutionised how people communicate with their customers, and it continues to evolve, offering exciting new opportunities for business growth.”
Running from 1.45pm to 2.30pm, the seminar will explain why content is such a crucial marketing tool. David will demonstrate the potency of using storytelling in content marketing, and reveal a six-point plan that will bring businesses face to face with qualified prospects through the strategic use of targeted content.
“You can create a clear channel through which you then bring customers to you,” notes David. “These six steps will enable any business to attract, engage and convert their chosen audience into qualified prospects and customers.
“Digital communications offer a huge amount of opportunity, but in a highly competitive environment. We show people how they can stand out from the crowd and generate genuine interest in what they have to offer by publishing high quality content.”
The presentation is one of six that will be taking place during the one day exhibition. Announcing the seminar programme, Mubarak Chati, managing director of event organiser 1 Events Media, said: “We expect David’s session to be enormously popular because it will give delegates the opportunity to see for themselves the practical value in content marketing.
“We host the E3 Business Expo because we believe in enabling grassroots business growth, and David’s committed approach to content is all about helping businesses develop and reach new customers. M3’s values therefore fit in well with our own. Any business with an interest in growth and raising market awareness should attend and listen to what David has to say.”
Other seminar topics will include the future of digital marketing, using social media effectively, new IT business solutions, effective networking and bidding for public sector contracts.
Register here to attend for free.